Archive for July, 2009

20 Ways To Tweet: For Companies, Corporations & Small Businesses

Posted by pcbasentry on July 30, 2009

This slide presentation was posted on SlideShare by Brent Farmiloe.   It’s a great primer for any new Twitter user, or wanting to try it out.


Posted in Uncategorized | Leave a Comment »

When economy picks up, housing demand will return, thanks to robust population growth.

Posted by pcbasentry on July 27, 2009

CNNMoney today has published the results of a very interesting studay done by Harvard University. Researchers cite the population boom occuring between 1979 and 1995, what they term “the echo boomers” as the impetus for a strong rebound of the housing market.

For the full story read “Housing saviors: The echo boomers”

Posted in Uncategorized | Leave a Comment »

New Frontiers in Marketing

Posted by pcbasentry on July 24, 2009

Lennar has jumped into the world of social marketing with both feet. They now have their own YouTube channel.

You can read about it in Builder Social Blog…

Posted in Uncategorized | Leave a Comment »

There’s Good News and Bad about Lead Paint Training Classes

Posted by pcbasentry on July 23, 2009

The good news is that the EPA has finally approved a training provider for Florida to offer the required certification classes. The bad news is that they only granted permission to hold those classes in his office in Fort Myers. He is currently seeking approval to hold classes at hotels and conference rooms around the State.

The American Management Resources Corporation was granted EPA approval on Wednesday, July 22nd. They are currently in the process of producing course materials, and have not yet scheduled any classes.

You can keep up with this issue by visiting AMRC’s website.

You can also contact them by phone:  (239) 936-8266 or fax: (239) 936-0737.

Posted in Uncategorized | Leave a Comment »

Pro/Con: Can a Large House be Green?

Posted by pcbasentry on July 22, 2009

Both sides of this question are presented well in this piece at GreenBuildingAdvisor.com

The debte is on…which side do you take?

Posted in Uncategorized | Leave a Comment »

Home Builders’ Manifesto Destiny: Change or Bid Goodbye

Posted by pcbasentry on July 20, 2009

Residential builders face many challenges today and the old business model may never again be effective.  HousingCrisis.com examines some of the challenges facing our industry…

One way to phrase the situation for those in the business and operations of new residential construction (and, in the mean time stop paying attention to meaningless, volatile, and highly flawed monthly national data on where housing is in its economic cycle):

Change the skill-set from capacity to ability.

That’s the way FMI Corp. principal Clark Ellis described the challenge for home building companies. It sounds so simple.

Read the full article here

Posted in Uncategorized | Leave a Comment »

Developers build safeguards for buyers of new homes

Posted by pcbasentry on July 17, 2009

This article is from suburban Chicago’s Daily Herald, but the features offered could be adopted anywhere…

A trend to ease the minds of people making major purchases through installment payments has moved from the auto dealership to the builder’s model.

Hyundai started the ball rolling late last year when it offered to let purchasers return their new car with no hit to their credit rating if they lost their job.

That seemed to get everyone thinking, and within a few months several area builders were offering their own version of this safeguard. Some were even sweetening the pot with many more protections and incentives….continued here

Posted in Uncategorized | 2 Comments »

Home Builders Make Grab for Cheap Land

Posted by pcbasentry on July 15, 2009

This article surprised me. Is anyone around here doing this?

U.S. home builders, long burdened with excess holdings of land, now are shopping for more of it.

Though it will take years for builders to make use of all the land they bought at inflated prices during the housing boom, some are starting to see irresistible values for finished lots — land ready for building, with streets, sewers and other improvements in place — in prime locations. Many of these lots are owned by banks that acquired the property through foreclosures…

Read the full article at The Wall Street Journal…

Posted in Uncategorized | 1 Comment »

Social Media Meets Real Estate…Can social networking really help you sell?

Posted by pcbasentry on July 14, 2009

Posted in Uncategorized | 1 Comment »

What does the Future Hold for the Construction Industry

Posted by pcbasentry on July 13, 2009

We’re hearing the word “green” everywhere these days.  We’re encouraged to be optimistic about the benefits of green building, both to the environment and to our bottom lines. Here’s a strong dose of reality from Green Building Ideas

It is almost July and the housing starts have not seen much improvement. This should be the peak of the season but it is just not happening. Economic forecasters are now saying that the U.S. housing market is not going to see much of a rebound in 2009 and a very slow increase over the next couple of years. This is mostly due to the lack of customer confidence in the economy turning around.\

Read the full article here

Posted in Uncategorized | 1 Comment »