pcba/SENTRY

The future of homebuilding is — spiritual?

Posted by pcbasentry on June 26, 2009

Reprinted from The Housing Chronicle Blog

Pollster John Zogby has some interesting advice for builders attending the Pacific Coast Builders’ Conference in San Francisco this week: move away from marketing quantity in favor of quality of life. That’s because there’s a sea change among the American consumer that’s expected to continue well beyond this recessionary cycle.  Read the entire story at BuilderOnline

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