pcba/SENTRY

Real Estate Report Card helps Sellers Monitor their Property on the Web

Posted by pcbasentry on February 3, 2009

report_jan_09.jpgOver the past few years, the Web has given rise to numerous real estate sites and portals that have in the main been designed to help buyers find the perfect property. Until now there has been no service offered with sellers in mind and right now with the property market in turmoil, sellers need all the help they can get.

Today, the Real Estate Marketing Report Card is being launched in an effort to help sellers monitor their online reach. Rather than having to rely on an agents word that the property information has been placed on the Web, sellers can now easily check for themselves and make sure they’re getting the best bang for their buck.

How it Works

Once you’ve entered the property details, street, city, state, zip code, and price, the
REMRC searches across the Web and looks a a variety of real estate portals including Trulia, Google Base, Vast, Zillow and FrontDoor for details on where the property is listed.

The results appear as a grade; getting an A means your property has decent exposure on the Web; a D means you need to take some action. In addition to the grade, the site will provide a link to your listing on the various sites so you can see how well or how poorly your property is represented.

REMRC_jan_09.jpg

Potential Issues

One thing we found lacking in our test was the ability to easily share results. For instance, there is no way to e-mail the report easily (of course you can take a snapshot), nor can you link to a result page. The tool uses AJAX to generate the report, and while this offers a Web 2.0 experience, it also means the URL does not change and anyone wanting to view the report will need to input the data again.

However, in a follow up email, founder Andy Hagans explained that they’re currently looking at ways to add this functionality over the next few weeks.

Given the upheaval in the financial markets and weak/declining home sales across the nation, we think this is a useful and timely tool. Property sellers now more than ever need to be aware of what they’re paying for, and with this tool they now can be.

Written by Lidija Davis / February 3, 2009

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