Evolution of contractors in the residential construction industry

Posted by pcbasentry on September 4, 2009

Mark Paskell, in The Contractor Coaching Partnership Blog, puts forth some radical ideas about the future of our industry.It makes for thought-provoking reading.

As the summer comes to a close the winds of change are taking the residential construction industry by storm. The law of evolution is culling the dead wood and contractors who are resistant to change are being replaced by the Next Level Contractor. Contractors who embrace and adapt to the changes will survive and those who do not will perish. These new contractors are investing in business coaching, education, sales training, marketing and best practices while things are slow. They know that when things rebound this will insure their prospects of success.

Read the complete story here…


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Home Builders: Homebuyer Tax Credit Key to Economic Recovery

Posted by pcbasentry on September 2, 2009

U.S. News & World Report has published an interview with Jerry Howard, president and chief executive officer of the National Association of Home Builders by Queenie Wong .

The latest data about the U.S. housing market reveal mixed signals about whether the nation’s troubled economy is on the mend. But amid the uncertainty, industry experts like Jerry Howard, president and chief executive officer of the National Association of Home Builders, are working to strengthen the housing market. Howard has spent more than 25 years in the housing business, working as a lobbyist, real estate lawyer, and tax counsel. He recently chatted with U.S. News about the industry’s future and how the housing market could play a key role in the economic recovery.

Read the excerpts here….

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“Go Green Home” Ribbon Cutting Ceremony

Posted by pcbasentry on August 31, 2009

Join us at the “Go Green Home” on Thursday, September 10th from 4:30-6:30.

Ribbon Cutting Ceremony Invitation

Ribbon Cutting Ceremony Invitation

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Time to Change Your SOP’s?

Posted by pcbasentry on August 26, 2009

Michael Anschel over on his Remodeling Magazine blog makes the argument that Remodelers  will soon need to change their way of doing business in order to survive. Between the changing marketplace and new government regulations, the old business models just won’t work anymore.

Read his full post here…..

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Debate Continues on the Home Appraisal Issue

Posted by pcbasentry on August 21, 2009

There’s much talk these days about the methods being used to calculate home appraisals, and the accuracy of those appraisals.

HousingCrisis.com offers a thoughtful article on this controversy.  Make sure and take the survey that’s linked at the end of the piece.

Code of Correction: Appraisers Stressed as they Get Assessed

Home appraisals are headline news. Wherever one’s opinion lands on the controversy created with the May 1 introduction of the Home Valuation Code of Conduct, what’s not said in all of the stories is that two separate and distinct issues–not one–bedevil the home valuation process these days….Read the full article at HousingCrisis.com

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Everything You Need to Know About Social Media

Posted by pcbasentry on August 19, 2009

This video comes from the Builder Social Blog.  Builder Social Blog is dedicated to identifying and publicizing social media best practices within the homebuilding industry.

If you’re wondering whether to explore the world of social media for your business this video should help you make up your mind.

It was presented at the Pacific Coast Builders Conference earlier this summer, and was part of a presentation on Social Media for Homebuilders. The video was shown at the beginning of a presentation called “Did You Know?”

Vodpod videos no longer available.

more about “Everything You Need to Know About Soc…“, posted with vodpod

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Keep Advertising

Posted by pcbasentry on August 18, 2009

From the Markup and Profit Blog

A recent article by Jim Hinshaw in the HVACR Today newsletter brought home the truth of why it is necessary to advertise 24/7/365, forever.

In 1989 and 1991, two recession years, Jell-O, Doritos and McDonald’s all cut their advertising budgets. Their sales dropped anywhere from 26% to 64%.

During that exact same period of time, and in the same market places, Jif, Kraft and Pizza Hut increased their advertising and you guessed it:

  • Jif had a 57% sales increase
  • Kraft had a 70% sales increase
  • Pizza Hut had a 61% sales increase

Going back to 1949, 1954 and 1960, Buchen Advertising Agency reported that companies that cut their advertising never caught up to those that didn’t when the economy turned around.

And going back still farther, in 1927, the Harvard Business Review stated that the companies that advertised on a regular basis in 1923 experienced the largest increase in sales after that recession was over.

The handwriting is on the wall my friends. This recession is going to come to an end in spite of the politicians and when it does, those of you who have been diligent and kept advertising are going to be in a very good place to grow your business.

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FHBA Addresses Social Networking & Marketing New Homes

Posted by pcbasentry on August 17, 2009

In today’s FHBA Action News , Florida Home Builders President Jay Carlson addresses the hot topic of using social networking to market new homes and increase sales:

Social media is quickly becoming a mainstay in modern marketing plans. It’s fast, it’s direct, it’s inexpensive and it’s catching on. According to the “Social Media Marketing Industry Report” by Michael Stelzner, who writes and blogs about marketing and other business-related topics, 88% of marketers surveyed for the study use social media in their overall marketing strategies. And of those surveyed, 72% indicated they only started using social media in their marketing recently. For new home builders who are considering joining this trend, social media is simply using Internet-based networking tools to engage with online communities in order to generate exposure and sales opportunities. But what builders need to understand is that using social media when marketing new homes will not necessarily generate direct sales. Social media is a different marketing tool than a builder’s sales center and even his Web site.  Social media is versatile, offering builders opportunities ranging from finding interested and targeted prospects to generating public relations and providing immediate customer service. It’s all about building relationships and conversation, but it is not necessarily about closing the sale. Read the first in a series of articles on social networking and marketing new homes by visiting Nation’s Building News.

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Twitter Tips for Builders: Tweet Away!

Posted by pcbasentry on August 10, 2009

One of the problems with all the new social media options is how to successfully use them to market your business.  HousingZone.com believes that Twitter can be a valuable tool and published some good ideas and examples.

Products Editor Nick Bajzek states that “Builders need to embrace social media tools such as Twitter in order to keep pace with an increasingly web-savvy customer base.” He goes on to give some good advice on getting started in this new way of marketing. You can read the full article at HousingZone.com

PCBA has a Twitter feed @pcba. If you visit our Twitter home page and look at the list of followers and those we are following you’ll see many builders, both large and small, that are active on Twitter.

How many of you have tried using Twitter, Facebook  or an active website to reach your target market? What has your experience been – has it generated any new leads? Has it taken too much time or is it worth the effort?

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Should Remodelers Invest in Social Media?

Posted by pcbasentry on August 7, 2009

Over the last year PCBA’s Remodelers Council has had a number of speakers addressing the topic of marketing. We’ve hosted web designers, SEO experts, local advertising agency experts and sales representatives from the Yellow Pages. all have, in one way or another, advised the members to explore the new world of internet marketing.

Professional Remodeler recently asked the question “Should remodelers invest in social media?” an article in which Jonathan Sweet examines why remodelers should care about social media and what they should consider before jumping in.

Social media has seen explosive growth over the last year, but that doesn’t necessarily translate into business success. According to a Knowledge Networks survey released in May, 83 percent of consumers 13 to 54 participate in social media, 47 percent on a weekly basis.

Read the entire article at Professional Remodeler

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